Games & Creative Technology
What does this cluster look like?
Games & Creative Technology brings technology and creativity together. The cluster consists of game studios, creators of serious games and immersive experiences, e-sports organisations, and developers of VR, AR and simulations. Using AI, real-time engines and other technologies, they create flexible and scalable digital experiences. From concept and prototyping through to implementation and commercialisation.
- $ 200 billion turnover in the global market in 2024
- 1,600 locations within the cluster in Breda
- 4,000 employees within the cluster in Breda
- € 248 million estimated value of the cluster in Breda
The importance of this cluster
Games and creative technology extend far beyond entertainment alone. XR and AI-driven applications are finding their way into healthcare, education, culture, mobility and defence, among other areas. The cluster contributes to better prototyping, smarter use of data and applications in which people and technology reinforce one another. This makes Games & Creative Technology relevant to both the economy and society.
Why Breda?
Avans and BUas attract talent with a broad range of creative and technical courses, creating stronger connections between education, makers and businesses. As Breda is part of strong Brabant networks in the creative industries and high-tech sectors, it has access to knowledge, businesses and new collaborations.
It’s not just about entertainment, but also VR and AR, interactive storytelling and gamification—all innovations that can help address societal challenges.
Rob Peters
Founder Handpicked
Application in other sectors
Games & Creative Technology is increasingly finding applications outside the entertainment sector. Technologies such as AI, VR, AR and real-time 3D can help make complex situations easier to understand, train people and try out new solutions. This makes the cluster relevant to sectors facing major changes.
In healthcare, for example, simulations and immersive applications can be used for training, treatment and support. In industry and logistics, digital environments offer opportunities to test processes before they are implemented in practice. There are also opportunities in defence, agri-food and mobility.
Breda's gaming revolution
Breda has everything it needs to grow into the gaming capital of the Netherlands. B’GAME creates lasting connections between talent, education, creators and the business community. This creates an ecosystem in which creativity, entrepreneurship and innovation reinforce one another.Read more
Together with Robotics & AI
Games & Creative Technology, together with Robotics, forms a major pillar of the Breda economy. The combination of technology and creativity offers twice as many opportunities to develop new applications. Together, the two clusters account for approximately 29% of all TT&C companies in Breda and 44% of employment within TT&C. This represents an added value of around €996 million.
